Deliberately disingenuous? Pretending it's a diet problem, and not a psychological one.

Try this experiment: put a gun to your head and pull the trigger. You may find it hard. Your hand may shake; you will start sweating; rising panic will cloud your thinking.

But it's so easy! Just a couple pounds of pressure on the trigger. Anybody can do it.

That's me substituting a physiological problem for a psychological one.