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A comment on B2B Is Unsexy, and I Know It. Parent comment

Re:B2B Is Unsexy, and I Know It by paulsutter on Friday August 03, 2012 @07:07PM (#4336668)
Dropbox found a way around that. It's heavily used within corporations, but the adoption decision gets made by each individual acting alone.

Ping Li has an excellent paper on this: http://www.accel.com/assets/resources/files/17/original_rena...

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Re:B2B Is Unsexy, and I Know It by theatrus2 on Friday August 03, 2012 @07:49PM (#4336798)
Apple and Dropbox are both successful in the "enterprise" (and more so in the small business) because of this. They didn't sell to the company, they sold to the users and employees.
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