Clickbait headlines aren't anything new. While a better headline like: "How the Layoff Culture that Started in the 80s and Spread to the Rest of Wall Street is Actually Harming Business's Long Term Prospects" would be better, punchy headlines like this one spur clicks and conversation as seen by this thread.
I believe we took different things from the piece and I imagine you'd disagree with my better headline. I understood the piece to be telling a story starting with Welch and Dunlap of how layoffs as a way to improve numbers actually damage those same numbers in the long term.
This feels like a "no true scotsman" argument. The headline of the article is literally "Why layoffs don’t work", not "why consistent layoffs don't work". The only mention of "consistent" layoffs were when referencing Jack Welch's management style, but that was more of an attempt to argue that layoffs are bad by citing the worst possible example, than trying to introduce nuance between the types of layoffs. The studies cited also did not distinguish between the type of layoffs.