https://support.google.com/My-Ad-Center-Help/answer/12155451...
And Apple provides end to end encryption of browsing history so it can’t decrypt your browsing history
https://blog.cryptographyengineering.com/2021/03/25/whats-in...
> What’s interesting about the Apple decision is that it appears to explicitly separate browsing history and bookmarks, rather than lumping them into a single take-it-or-leave-it package. Apple doesn’t claim to provide any end-to-end encryption guarantees whatsoever for bookmarks: presumably someone who resets your iCloud account password can get those. But your browsing history is protected in a way that even Apple won’t be able to access, in case the FBI show up with a subpoena.
https://privacysandbox.com/intl/en_us/
More specifically the Topics API
https://developer.mozilla.org/en-US/docs/Web/API/Topics_API
It’s opposed by both Mozilla and Apple and is only supported by Google/Chrome.
Privacy and security > Ad privacy
Ad topics: Generates a list of your interests based on your browsing behavior.
Site-suggested ads: Allows advertisers to retarget you based on your interactions.
Ad measurement: Enables advertisers to assess ad performance.
Toggle each of these settings to "Off" to disable them.
And I slightly misspoke. I said it was only supported by Chrome. More accurately, it is supported by Chrome and some Chromium based browsers.