Leaking millions for years pays off in the end, or even half way through. Some investors would exit at some stage. Taking profit due to valuation going up, despite no revenue/profit.
At the end of the tunnel is acquisition by a major player who is basically buying the users.
Typical examples: Skype, whatsapp.
But also LinkedIn. GitHub.
Businesses that offered some (basically) free offering for over a decade until reaching critical user base, then sold off for billions. Reason being precious data along with millions of daily active eyeballs.
(notable that three of the four greater fools in your post are Microsoft)
I'm glad to see WhatsApp is proceeding relatively slowly down the Shit-en-slide, since it's completely entrenched in some countries. I've had companies who just assume that I have WhatsApp and it's cool to message me on it instead of sending a text or email.
The only thing I don’t really understand is why investors keep falling for this? The only real business model is giving their money away. Maybe they get some good ad network profile data in the time between the heel turn and the point where everybody ditches the service.