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Re:Oculus Rift: Step Into the Game by rufus_t on Thursday August 02, 2012 @07:06AM (#4328152)
The dev kit isn't just an SDK - like console dev kits, it includes the hardware. Giving them away to anyone who says "yeah, I'll totally make software for that" doesn't sound like a brilliant business plan.
Re:Oculus Rift: Step Into the Game by wccrawford on Thursday August 02, 2012 @12:09PM (#4329392)
Actually, that is a valid tactic, if you are having trouble getting your hardware to gain mindshare.

For this, though... Well, it's already over 3x its initial goal and shows no signs of slowing. They absolutely made the right decision to charge for the devkits. At least, to the plebs, like me.

Higher level developers (i.e. famous names) probably will get a kit or 2 for free still. If Carmack wasn't already part of it, he'd be one of the names I'd expect to get a free kit.