Writing Decisions: Headline tests on the Highrise signup page

Re:Writing Decisions: Headline tests on the Highrise signup ... by teej on Tuesday January 13, 2009 @04:35PM (#432747)

I'm glad that Jason has decided to start throwing data behind his design decisions. It's certainly easy to go overboard on data collection, but a little good data is better than no data at all.

Quick story - a company I used to work for decided to A/B test their signup page. Everyone in the company could submit their "version" of the page. In the end, the best performer was the secretary, while the worst performer was the marketing guy.

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Re:Writing Decisions: Headline tests on the Highrise signup ... by staunch on Tuesday January 13, 2009 @05:52PM (#432873)

Not surprising. To do sales well you really have to be able to step back and think like someone who knows nothing about what you're selling. Hard for someone who's been buried deep in a project for a long time.

One of the reasons I love trade shows. By the end of a few days talking to potential customers at a booth you'll have a rock solid pitch.

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Re:Writing Decisions: Headline tests on the Highrise signup ... by pstinnett on Tuesday January 13, 2009 @04:38PM (#432756)

Agreed. It also gives a good place to point back to when recommending to go simple rather than extravagant on design decisions.

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