No one wants to buy advertising next to an article like that, so it's a tougher sell. Meanwhile, local alt. weeklies are often run by people who think it's cool to publish articles like that.

I think advertiser's content preferences are oversold. They care about the size of the audience and their willingness to buy, and maybe how much trouble they'll get in if they're caught funding the KKK. Almost nothing else.

Local alt weeklies have two problems: they're local (small audience), and alternative (not buying your mass market crap).

Yeah, I was thinking GQ, Vanity Fair, or Rolling Stone -- still counterculture (sort of, at least for RS), but wider circulation.