What if the "what" goes hand in hand with the "how"? A distinctive layout could be of more value than the content, especially when it comes to social media (where the content is roughly the same everywhere you go). What's better, a site that doesn't display until you enable JS (then it displays perfectly) or a site that works without JS, but looks awful and drives away users? If you can't understand that the site doesn't load because you have JS disabled, you won't understand that the site looks like shit for the same reason.