The usual case I run in to is that a site will block requests with User-Agent header strings that don't at least try to look like a regular browser, or that appear on some list of known bots/automation tools. (If they are using Cloudflare, this is a very easy state for a site to get in to.) I'm not sure if GH actions lets you customize the user agent in the spot you're hitting the issue, but that's where I'd start.