News for hackers. Stuff that matters.

A comment on Writing Decisions: Headline tests on the Highrise signup page.

Re:Writing Decisions: Headline tests on the Highrise signup ... by diN0bot on Tuesday January 13, 2009 @01:56PM (#432455)
the moral of the story is that advertising in place of information gets consumers/users to act.
[ Parent | on HN ]
Re:Writing Decisions: Headline tests on the Highrise signup ... by jwesley on Tuesday January 13, 2009 @02:27PM (#432537)
Advertising is a medium of information, not a substitute for it. I think the moral is that people love free trials and it's essential to test your landing pages.
[ Parent | on HN ]
Re:Writing Decisions: Headline tests on the Highrise signup ... by arockwell on Tuesday January 13, 2009 @02:04PM (#432473)
I don't follow you... There's not much difference in the amount of information between the different versions.
[ Parent | on HN ]