Hold on there. Do we have the full context for the Best Buy quote?

Just because it was the most common reason for a return doesn't tell us how significant it was. What was the overall return rate? Of the devices returned, what fraction cited confusion with an iPad? Depending on the range of possible return reasons that might be large or small.

Beyond that, there's the question of how many customers are telling the truth why they're returning something. Plenty of people don't, for all sorts of reasons. Especially if they'd had any exposure to Apple's lawsuits, I'd expect the easiest way to return a Galaxy Tab would be to say "I thought it was an iPad", even if you had known the difference and just decided to spend the money on something else or whatever. Sadly, we can't figure that out from Best Buy's data, but is a possibility worth noting.