In practice, the average person will fall more in the range of maybe 5-15 due to vague symptoms like "I don't sleep as well as I used to" triggering some of the points. The average depressed person who seeks treatment might fall in the range of 25-35.
Now imagine the placebo group goes in with an average score of 35 and improves to a score of 25 by the end of the test. The SSRI group improves to an average of 20 by the end of the test. Is this significant? Well, it depends on how many patients you have in the sample size.
That's the problem. There's only so much room in these scales for improvement, so when both groups improve a lot you need to have a larger sample size to get statistical significance. Getting a lot of patients in a study (hundreds) is very expensive, so it's only a small number of studies that can pull this off.
So the published results are over-sampling studies where the statistics happened to work and under-sampling studies where they didn't.