There are some interesting players taking another attempt at helping people explore the web by being aggregators - kagi.com for example. And I hope they make cool things. At the same time, I feel like we've walked that path a few times now and it hasn't made too different of an outcome. I wonder if there are laws in averages that mean it will become the same thing no matter intent. Even if that is wrong, I do worry we are stuck trying to make a faster horse.