The founders simply digitized existing practice into a piece of software. The demo could have been framed in a better way, but simply shifting the blame on the founders is very convenient.

Factories loose contract over minor delays and issues. Often times the difference between workers enjoying a little humane working conditions is 20 cents, which big retail refuse to pay while the same goods retail for 4X- 5X margin.

The problem isn’t the software, since most factories already employ similar process in other manual ways. Factories that adhere to efficiency survive, those who don’t simply die. Even 10% efficiency boost can mean a lot in industries with razor thin margins.