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Re:Hulu Plus Arrives on Apple TV by rkudeshi on Tuesday July 31, 2012 @11:11AM (#4317602)
This app has been purportedly ready for 10 months and was just waiting for the "politics" to be worked out between Apple and Hulu.[1]

Now that it's here, I wonder if the sticking point was Apple's cut of any new subscriptions. If you start a Hulu+ subscription from the Apple TV itself, it seems to be charged to your Apple account, instead of being billed by Hulu directly.

I wonder if that means Apple is getting a lifetime 30% cut, like they've recently started enforcing for iOS apps with subscriptions?

[1] http://9to5mac.com/2011/10/31/hulu-plus-app-is-ready-for-app...

Re:Hulu Plus Arrives on Apple TV by smackfu on Tuesday July 31, 2012 @11:28AM (#4317711)
I'm pretty sure Apple and these big vendors work out custom terms for the Apple cut. And I would almost guarantee it's not 30%.
Re:Hulu Plus Arrives on Apple TV by WillyF on Tuesday July 31, 2012 @12:02PM (#4317919)
I wonder if Mountain Lion's Airplay feature kind of forced Hulu's hand.
Re:Hulu Plus Arrives on Apple TV by yahelc on Tuesday July 31, 2012 @12:59PM (#4318316)
Wouldn't it be the other way around, if Hulu Plus subscribers could just use ML's airplay feature without an official app?