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Re:Hulu Plus Arrives on Apple TV by dr_ on Tuesday July 31, 2012 @10:56AM (#4317537)
You can sign up through iTunes, and Apple likely gets a cut of this, but I'm guessing Hulu's hand was sort of forced once Mountain Lion allowed AirPlay streaming from the Mac to Apple TV.
Re:Hulu Plus Arrives on Apple TV by roc on Tuesday July 31, 2012 @11:34AM (#4317755)
I'd be surprised if that was it. iOS already allowed AirPlay streaming of Hulu Plus. And there are far more iOS devices out there than Macs.

Not to mention how much easier it is to shoot content from your mobile device to an AppleTV, vs getting off the couch, going to your PC, starting the content, starting Airplay...