Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

Re:Company withdrawing from Facebook as analytics show 80% o... by takluyver on Monday July 30, 2012 @05:15PM (#4314725)

You don't, but it's very unlikely that there were enough noscript users to match the stats. From the post:

"...in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook."

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Re:Company withdrawing from Facebook as analytics show 80% o... by brador on Monday July 30, 2012 @06:01PM (#4314912)

It's a different marketing block.

For example, target something for the Reddit.com users and you'll see 90%+ block ads.

With facebook granular targetting you could very specifically end up with a target segment with a large proportion of noscript type plugin users. Without more details on their campaign I would not be so quick to place blame purely on bots.

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Re:Company withdrawing from Facebook as analytics show 80% o... by takluyver on Monday July 30, 2012 @06:21PM (#4314983)

But this is about users who click on ads on Facebook. The sort of users who have javascript disabled are going to self-select out of that group pretty strongly.

And even among the most technically literate groups, I'd be amazed if you saw 80% use of noscript. So many sites require javascript that it's easier to browse with it enabled.

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