I believe it all came after Paul Rand did the logo.
NeXT looks good in the logo, and they spent $100,000 on it.
FWIW, I like it but it is confusing and made harder by the fact they also didn’t stick to their own conventions much of the time.
NeXT looks good in the logo, and they spent $100,000 on it.
FWIW, I like it but it is confusing and made harder by the fact they also didn’t stick to their own conventions much of the time.
Considering how obsessed with UX that Jobs was, I don’t get how he thought the naming conventions were a good idea.