There was no evidence of any of this on the website until recently (maybe 2 or 3 years ago?), and I did look at every page on there. Similarly, I searched on Google for a while and raised the question in more than a few forums. I dug through the business registration records, etc... and found none of the above.

Sure, now, they have staff photos and the actual names of people on their about page, but just a few years ago it was almost completely devoid of information: https://web.archive.org/web/20190906125729/https://chocolate...

Look at it from the perspective of a paranoid sysadmin half way around the world raising a quizzical eyebrow when random Reddit posts mention how convenient it is, but it's distributing binaries to servers with absolutely no obvious links back to any organisations, people, or even a legitimate looking business building.