Indeed. Software is mostly written by young white men for other young white men. Consequently there are loads of under exploited niches, while all the 'sexy' niches are incredibly competitive.

I don't understand where gender, age, and ethnicity come into play in this.

Not trying to make a poltical point.

Pick an interest that young white men have. You'll probably find loads of software that caters to it. Pick an interest that an equal number of retired women have. You will almost certainly find a lot less software that caters to it. It is simply because people write software for markets they understand. Most programmers (in my experience) are young white men. A lot less retired women have the skills or motivation to write software.

Sounds like an underserved market waiting to be tapped. How do we address it?

Talk to your older relatives and female friends.

The market isn't there since the petticoat 5 covered all bases

LOL. I hadn't seen that before.

https://www.reddit.com/r/vintagecomputing/comments/8nzz23/pe...

It sounds like the view of some person with zero experience in the real world of professional software engineering. My experience is the opposite. The USA has a very diverse software workforce.

I don't understand the downvotes... I think it is true that there are under exploited niches, probably in fields that most developers aren't familiar with.