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A comment on Company withdrawing from Facebook as analytics show 80% of ad clicks from bots.

Re:Company withdrawing from Facebook as analytics show 80% o... by gllen on Monday July 30, 2012 @11:58AM (#4312942)
What benefit could a 3rd party conceivably get out of faking clicks on Facebook ads? Is there a rev share at all with publishers, like with adsense?
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Re:Company withdrawing from Facebook as analytics show 80% o... by WillyF on Monday July 30, 2012 @12:01PM (#4312957)
Driving up costs for competitors?
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Re:Company withdrawing from Facebook as analytics show 80% o... by sulife on Monday July 30, 2012 @12:02PM (#4312962)
Tons! Charge their competitors to run out of budget and/or give up advertising on FB.

A lot of people also have bots to see who/what is advertising on FB to see what is working, what ad text people are trying, etc. Mostly aff marketers trying to stay ahead of the game. There are also SaaS companies scraping ads and landing pages and selling that data.

I'm sure there are other reasons as well...

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