Re:Here I am, 45 yo, launching another product, trying to ma...
by throwaway529 on Friday February 21, 2025 @08:50AM
(#43127369)
Reading this, I was reminded of a book with some marketing basics.
When there's a lot of other products similar to your own, you don't have a lot of independent pricing power. Price elasticity of demand is elastic with lots of substitutes.
Then for the 4Ps - Product, Price, Promotion, Place.
To make something successful, at least one of these needs to be really compelling and none of them a blocker.
When there's a lot of other products similar to your own, you don't have a lot of independent pricing power. Price elasticity of demand is elastic with lots of substitutes.
Then for the 4Ps - Product, Price, Promotion, Place.
To make something successful, at least one of these needs to be really compelling and none of them a blocker.
The book's called Marketing Management and, I feel, well worth a flick through for any maker that wants revenue. Link: https://www.amazon.com/Marketing-Management-Global-Philip-Ko...