Bad analogy. It's more like you thought you were hired to paint his house, but the way things ended up he was telling you how to match colors and hold a brush. All the while pointing to the 10 year-old kids sloppily painting a fence across the street saying "See? You're still in the basement mixing paint, and they're almost done already!"
You have no cause to complain here in this analogy. Either quit or happily let him tell you how to match colors and hold a brush, and if he tells you to paint like the sloppy kids across the street, that's now your job.
You're not painting for the City while having a superior, or for "shareholders" or to "build a good house" or "build a good company" (that this is a metaphor for) - you're painting for him. If you don't want to do it like he says, you would leave (or quote more money for putting up with his childishness.)
Basically, yeah, that's usually how I end up handling these situations when quitting seems less than convenient.
Great retention strategy there, Chief.
Try telling professional, well-established cook how to hold a pairing knife -- when you can barely make scrambled eggs yourself -- and see what happens.
"The CEO founded the 30 person company, and there are no other investors- it's all his money", if true, means that he's not CEO (in the startup sense) at all - he's the owner.
"Anyone have any advice on how to tell a CEO with no superiors to let everyone do their jobs?"
Their job is to do whatever he wants. If he wants you to hire three people to do interpretive dance in front of a web cam and put it up, go ahead.
As long as he's the whole owner, you should act like you're being paid to paint his house. Whatever he wants, as long as he's paying the checks. If you can't do what he asks or don't want to at that price, quote the price you'll do it for or leave. If you can do what he asks for the price he's paying, do whatever he says.
It's his house.