The illusion of progress lights a fire

Re:The illusion of progress lights a fire by zach on Sunday July 29, 2012 @07:32PM (#4310154)

Another way to make the task seem less daunting is to make the card vertical, presenting four rows (of three stamps each) to complete instead of two rows of six.

Grouping focuses people on immediate completion (visually completing a line or block) and keeping the relevant numbers small (3 and 4 instead of 12), even if the groups have no nominal significance.

[ Parent | on HN ]

Re:The illusion of progress lights a fire by gojomo on Sunday July 29, 2012 @08:38PM (#4310360)

I wonder if actually making the rows early-redeemable, for less than the proportionate total reward, could also help.

For example, in a 4x3 card, maybe each row of 3 gets you 15% off if redeemed early. In this way, you're always close to something with provable value; you're more likely to value/carry/protect the partially-completed card; but you're also still likely to go for the 12-for-100%-off rather than stopping at 3-for-15% / 6-for-30% / 9-for-45% off.

(The various App punchcards bring the possibility of running many more incremental tests in this area, and novelties like 'awakening' dormant customers with a gifted stamp or two.)

[ Parent | on HN ]