Re:How to be a growth hacker
by why-el on Sunday July 29, 2012 @04:32PM
(#4309629)
I am a little confused by the wording of this. I usually think of a growth hacker as somebody who helps scale an app, like an Instagram engineer for instance. Is anybody else confused by the naming?
[ Parent
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Good question. In the last few years, the term has been overloaded to talk about a new engineering-like approach to marketing and user acquisition. But the confusion is understandable. I personally think it's kind of cheesy but whatever works for people :)