I say this sounds like Marie Antionette begging on her way to the guillotine. I believe you reap what you sow. I find msnbc worlds better than CNN, who just recently cancelled their sci/tech reporting. That being said, I read maybe three stories a week on msnbc. I don't consciously remember the last time I bought a newspaper. If these people would realize their problem is that they aren't reporting on things people want to read about, they might find their way to a paying audience again. They have generalized the public into large segments, while in reality we exist across lots of little niches of interest. I like tech, scifi, some business, Dr 90210, and I occassionally look for topless photos of hot actresses from the 70s and 80s after watching old movies. Pics from then, not now of course. I'm not sure what the answer is 100%, but sense the direction to water in their desert isn't in the form of the same business and reporting structure, but in tablet form.