Is "revelation" really too tough a word for the authors of this article or the readers of Wired?

I really don't appreciate this linguistic trend in the tech community to turn verbs into nouns in a non-standard, ad hoc way when perfectly fine nouns exist. I (unfortunately) hear it with "ask" fairly frequently at work, and it makes me feel like Jules from Pulp Fiction ("Use 'ask' as a noun again, I dare you...")

Can anyone shed some linguistic light on this trend?