You might be interested in this YouTube series, where the author tries to deconstruct and explain the rhetoric patterns of--and countermeasures against--"The Alt-Right Playbook."

https://m.youtube.com/playlist?list=PLJA_jUddXvY7v0VkYRbANnT...

I innately want to believe that a comprehensive refutation grounded and logic and citations will win the day, but that doesn't seem to be how it plays out.