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Re:Apple Is Said to Discuss an Investment in Twitter by pdog on Friday July 27, 2012 @11:44PM (#4304632)
Eh? Consumer behavior for the past 50+ years has been dictated by mass media, especially televison. This isn't our individual social networks; it's a larger, single dialogue we all tap into.
Re:Apple Is Said to Discuss an Investment in Twitter by aprendo on Saturday July 28, 2012 @03:09AM (#4304944)
Has it?

For decades communication researchers had trouble finding big media effects. That said, the same seems to be true for social networks.