The printing press was used a lot on "both sides" during the reformation and positioning of existing power holders mattered quite a bit (what if Luther had been removed by the powers that be, for example?).

Yes, technology impacts social constructs and relationships but I think there is a tendency to overindex its effects (humans acting opportunistically vs technological change alone) as it in a way portrays humans and their interactions as more stable and deliberate (ie., the bad stuff wasn't humans but rather "caused" by technology).