People gravitate towards these hot button, black or white issues. And when a major figure (be it a company, celebrity, athlete etc.) comes out for or against one of these issues, it generates a lot of unnecessary buzz.

It's easy to rant about most people's priorities when it comes to the information they consumer (trivialities over real news) but the saddest thing to me is that the universally positive causes that public figures/companies etc. donate huge sums of money to (charities & the like) usually go unnoticed as a result.