Re:What I Learned From Increasing My Prices
by njx on Friday July 27, 2012 @09:53AM
(#4301375)
Very true. Back when I released InfoCaptor [1] in 2005, I released the product as a Data browser product with Tabbing (remember browser tabbing was just invented by Netcaptor) so I thought it would be cool to have a browser just for database and such. I released it at around $35.
After lot of experimentations and frustrations I finally rebranded it as a "Dashboarding and BI solution" (see it is a solution and not calling it a product) and raised the price 10 fold, yep around $300
Not to mention, it automatically entered the "league of big BI solution providers" and increased revenues (10 times ofcourse). Still my product was considered cheaper.
After lot of experimentations and frustrations I finally rebranded it as a "Dashboarding and BI solution" (see it is a solution and not calling it a product) and raised the price 10 fold, yep around $300
Not to mention, it automatically entered the "league of big BI solution providers" and increased revenues (10 times ofcourse). Still my product was considered cheaper.
1. [ http://www.infocaptor.com and https://my.infocaptor.com ]