Re:Being a Developer Makes You Valuable. Learning How to Mar...
by mindcrime on Thursday July 26, 2012 @02:06PM
(#4297617)
Just a word of advice, I've read most of those books and haven't found them super valuable. It really depends what you're selling,
Yeah, we're working on a somewhat traditional product oriented company... more Microsoft or IBM, than AirBnB or Dropbox. In that world, I think the positioning stuff matters, but I will freely admit that it may be less relevant in a different domain.
Nontheless, I would think most companies would want to achieve what Chet Holmes calls "Top of Mind Awareness," where your company is first in mind for a customer when they think about a need for $FOO. For example, ask most people to "name a router manufacturer" and the majority will almost certainly come back with "Cisco" (a few oddballs might say "Juniper" or something weird, but Cisco clearly has "TOMA").
Yeah, we're working on a somewhat traditional product oriented company... more Microsoft or IBM, than AirBnB or Dropbox. In that world, I think the positioning stuff matters, but I will freely admit that it may be less relevant in a different domain.
Nontheless, I would think most companies would want to achieve what Chet Holmes calls "Top of Mind Awareness," where your company is first in mind for a customer when they think about a need for $FOO. For example, ask most people to "name a router manufacturer" and the majority will almost certainly come back with "Cisco" (a few oddballs might say "Juniper" or something weird, but Cisco clearly has "TOMA").