I think the challenge with DEI is the framing of it. If we called it intercultural competence, or intercultural teambuilding, or whatever, then it focuses on how we are a highly multicultural society in the US and that there are huge benefits to being able to connect and collaborate with people across a wide variety of cultures.

Have customers who are in a rural area? Well, sometimes it's really hard for people in the city to comprehend what rural life is like, sometimes much easier to have someone on your team from the rural area to provide that tacit knowledge. Sell beauty supplies and looking to get into the African-American market? Can be really hard for white men to know the tacit knowledge involved in managing 4c level curly hair (most white men probably have never knew there was a classification system on the level of curliness of hair).

I worked in innovation consulting for a few years. The ability to empathize and connect with people across cultures may be one of the most important skills in innovation and problem solving. So maybe it's just a framing issue.