No, no. Call a spade a spade. This behavior and attitude is evil. Corporations under modern American capitalism must be evil. That's how capitalism works.

You succeed in capitalism not by building a better mousetrap, but by destroying anyone who builds a better moustrap than you. You litigate, acquire, bribe, and rewrite legislation to ensure yours is the best and only mousetrap available to purchase, with a token 'competitor' kept on life support so you can plausibly deny anticompetitive practices.

If you're a good company trying to do good things, you simply can't compete. The market just does not value what is good, just, or beneficial. The market only wants number to go up, and to go up right now at any cost. Amazon will start pumping out direct clones of your product for pennies. What are you gonna do, sue Amazon?! best of luck.