I don't think organization will be able to do this themselves. Transforming vague ideas into a product requires an intermediary step, a step that is already part of our daily job. I don't see this step going away before a very long time.

Non-tech people have the tools to create website for a long time, though, they still hire people to do this. I'm not talking about complex websites, just static web pages.

There will simply be less jobs that there is today.