I think this is a large part of the problem with YouTube and the like. People seem to act like, because this isn't traditional media, then the creators must be more like us than them. Maybe that was true at the dawn of YouTube 15 - 20 years ago. But it's definitely not true now. The way these content creators work is a huge apparatus of media production indistinguishable from any other production studio in traditional media. Indeed, maybe if them even aspire to get into traditional media. Well, until they find out the raw deal the distribution companies want to give them, that is.