Also, around ~2000 or so, most of the "big" movies ran their own websites. There's the infamous Space Jam site [1], but there was even websites made for relatively obscure movies like Pretty Persuasion (whose URL I cannot seem to find but I remember looking at it when it was relevant).

I remember when MySpace came along, I started to see movie studios started creating dedicated MySpace pages for their films instead of dedicated sites.

It makes sense; MySpace was free and had built-in marketing via their "friends" system. You're not messing with hosting, or domain names, or even programmers, and unlike other free hosting systems, it wasn't considered lame to have `Check Us Out On MySpace` (whereas it would have been considered lame to have `geocities.com/myMovie`).

Apply this to most other industries, and you have what we have now.

[1] https://www.spacejam.com/1996/