I don't think Trump is staying within the rules of the game here. Launching a new business days before assuming the presidency is not appropriate.

It is a con designed to fleece his follows.

That's how America functions ever since Europeans occupied it

I disagree - what Trump has done is unprecedented.

I don't consider the White House or the government a business. It's like when they say the USPS is losing money. It is not, it is a service and costs money. It's like saying the military is losing $900B a year