There’s only a long-term hit to the extent that there are alternatives without these practices. (This could be a less-terrible competitor, a different category of product, or just going without.)

If every car company charges a subscription for seat heaters, then maybe this will drive a few people who are on the fence to not buy a car at all, but it’s going to be a very small effect. If there’s a competitor that sucks less, the impact will be greater.

If there’s is no such competitor, then this behavior leaves an opening for one. But it’s a total crapshoot as to whether any company will actually seize the opportunity.