I will say that in my experience, depending on audience, I have found radio ads and general PR efforts to both be more effective at reaching consumers than I have found internet ads. Speaking strictly of ROI.

I am willing to say that the following forms of advertising are doomed:

* rotating banners

* rotating in-content image ads

* pop-up ads (whether div- or window-based)

* side-bar ads in content

The real challenge I think is to replicate the success at search engine advertisement (which seems to be good) elsewhere. For this reason I think that whatever ends up working will be very different than what we have now.

Yeah, I'd bet a dollar on that proposition.

I'm asking for a bet on the future of Internet advertising generally. Not to take a collection of the shittiest known implementations of advertising and bet on them.

I'll interpret your response to mean you think Internet advertising (considered broadly) will be successful, and I agree with you. In contrast with the technology review post which predicts some sort of bizarre general "collapse" of the Internet (presumably of advertising as a business model).

If not please reform your bet accordingly.

ps, love to engage in an email discusion to hear more about the radio and pr(?) campaigns you have run that have worked better than Internet media.

paulsuttder, sure email me.

In general I found when I was starting out, radio ads delivered the best ROI, and internet ads were down there with yellow pages ads.