Good of you to submit this with the canonical URL. All four of the previous submissions (none with any comments, per HN Search) were of noncanonical URLs with appended referrer strings or format-preference strings.

After edit: So the article's essential claim, which I guess we haven't discussed here on HN before (unless I missed a link) in relation to this exact article is that the Web is a fundamentally unfavorable environment, long-term, for advertising-supported sites. That's an interesting idea. I usually run ad-blocking software, so maybe I believe this already. I've never tried to monetize my personal website with advertisements--they just seem too schlocky.