For the longest time the web PKI lacked a singular view on what exactly they were supposed to be signing. Its usage reflects that.
That is deeply rooted in culture. I mean, we do speak about a culture in which X.509 was a reasonable choice. Years after the X.500 universe was cold to the touch at that.
The rest of your comment seems directed at someone else. Framing this on automation is misleading, which is what the examples in my comment were intended to show.
I guess if you zoom out, one of the things I bristle with is LetsEncrypt's opinionated way of changing people's behavior. The short certificates were a deliberate decision, done to "get users to do X." They were pretty transparent about it. In my view, computers should do what users want them to do, not what developers want users to do. We've got enough software out there with notifications and consent dialogs begging users to do this and that, and this just adds to the problem.
I get that the software is free (which was a revolution in the PKI world at the time), but the short lifespan seems to be either a behavior modification experiment OR an annoyance to get people to fork over money for the better (better for users, not necessarily for security), longer-lived products.
It is, pretty obviously, not a weird scheme to get you to pay for certificates at some other CA.
You have to automate certificates. You can't do these by hand anymore. Certificate lifetimes are going to get inexorably shorter.