Exactly this. I do find it kinda funny that Google Docs/Word and their ilk have HTML export options. Kind of a weird funny/sad anachronism. As if there was some hope that people would use Google Docs to make their own contributions to the independent web.
I don't think it's a value judgement to say one thing is easier than another and hence people will. Choose the easier thing.
If we want more folks to use and build websites, it needs to be Google-Docs level easy, otherwise people will use Google Docs.