In terms of something like paper, you're likely right. There's a weird popular perception that when you go to the grocery store and get 4 paper bags, somewhere a logger fells a beautiful 1000-year-old sequoia to grind into paper pulp, when the reality is that the same managed forest land is replanted over and over with fast-growing trees and harvested and replanted as soon as they're ready. The more demand for paper, the more tree farms there will be, and i can think of much worse things than taking up more of our land with CO2-slurping trees. If the paper ends up in a landfill, that's fine. It's not toxic.

Or we could use a ton of energy and chemicals to recycle paper (and also to clean it since all consumer recycling in the US is "mixed stream" meaning someone's used dirty yogurt container and beer bottles are all over the paper), and produce much worse paper.

But all "recycling" is too valuable to helping people feel good about consumption, for us to be honest with ourselves about how pointless most of it is besides aluminum and glass, and maybe steel.