That. Forcing people to do it right from day one helps a lot. Also Rust attracts a programmer who is willing to accept some pain up front to save pain later, if your motto is "give me convenience or give me death" you might stick with C or Python.

If you give people an "easy way out" it is very hard to compel them to do it more rigorously. Look at the history of C++ namespaces as well as the non-acceptance of various "Modula" languages and Ada back in the 1980s.