I find that whole concept pretty fuzzy. They build a blog portal that lots of people go to. Then they sell a spot on that blog to corporate bloggers that try to make their company sound like an attractive place to work. Really?

How about selling ads on the blog? Try to monetize the feed, too. She's missing out on lots of revenue. Shouldn't she try to drive more revenue with her blog? I read it in Google Reader and really had no idea how she was pulling in any revenue at all.