I think this article, and the general reaction to this trend online completely misunderstands what's going on. this isn't some depressive conservative neutrality and lack of conviction, it's a conscious rejection of the blaring in-your-face marketing excite-o-sphere that we've all been herded into over the last 70 years. the real sad thing is that people think bright colours = happiness, not that some kids are being dressed more like their grandparents might have been.