> Sales is everything in B2B software and always has been. Product-led growth in B2B has always been fantasy erotic-fiction outside of chat/notes apps.

PLG creates the distribution to actually implement Sales effectively and at scale for B2B. Even those companies that originally were purely Sales-led now have a strong PLG component. PLG is far from be a fantasy, but now it's almost a must have motion to build distribution and long term healthy business viability considering also that Enterprise software is living a consumerization moment. Not to mention that the next generations of users and buyers buy and expect software to be different from the past, this is already happening.